Impact of Shared Modes on Travel Behaviour in Melbourne

The community’s needs for personal mobility increasingly include transport options such as bike share and car share. This creates a need for PTV to better understand usage of these modes in Melbourne and how they are affecting mobility and travel choices – specifically public transport use.

This project explores:

• Availability and use of shared modes in Melbourne vis-a-vis the changing socio-demographic context
• Impact of access to shared modes on car ownership, car use, public transport use and active travel in Melbourne
• Market segmentation of shared mobility users and the attitudes which drive the shift in their travel behaviour.

This project is part of the Sustainable and Effective Public Transport – Graduate Research Industry Partnership (SEPT-GRIP) and is supervised by Professor Geoff Rose and Dr Marilyn Johnson. The project is being undertaken by Taru Jain and is sponsored by Transport for Victoria and Monash University.