Name: Mark Meade

Title: Customer Insights Manager

Affiliation: Public Transport Victoria

Mark has a unique combination of mainstream marketing and market research/analytical and strategic type roles in a range of industries enables the delivery of practical and actionable information.

Career Summary

-Successfully managed large FMCG brands at Fonterra – Bega, Diploma – as a result of strategies both brand gained number one status under my jurisdiction as Brand Manager

-Managed Marketing & Corporate Affairs at Australian Red Cross Blood Service; a team of 11 and solved blood shortage in Victoria via integrated marketing approach, segmentation and improved measurement

-Developed & Implemented Consumer Segmentation, Consumer Insights and Competitive Intelligence at Sensis in a manner which led strategic thinking

-Established Customer Insights role at Telstra Business in a manner which integrated research into the marketing team

-Set up and Managed Customer Insights Function at PTV including the development and implementation of PTV Segmentation and Online Community as well as a series of bespoke projects such as Safety and PT Usage After Dark and currently Visitor/Tourism

Bachelor of Commerce, University of Melbourne 1986

Master of Marketing, Monash University  2002

Associate Australian Marketing Institute -Certified Practicing Marketer

Australian Market & Social Research Society

Society of Competitive Intelligence Professionals